Now, political scientists at Harvard and Stanford universities, drawing from longstanding social psychology research, have concluded that a person’s political attitudes are actually a consequence of the actions he or she has taken - and not their cause. But it fails to explain what causes some voters to change their political views or preferences over time. The idea behind the “rational actor” theory ― that people seek to act in their own self-interest ― sounds perfectly logical. So, for example, while few observers would be surprised if a lifelong Democrat cast a vote for Hillary Clinton in the 2016 presidential election, they might not expect a Republican to go against his or her own party affiliation and vote for her. In the fields of economics and political science, conventional wisdom has long held that people generally will act in ways that support their fundamental views and preferences.
POLITICAL PARTY QUIZ 2016 HOW TO
But precisely how to move voters successfully is a matter still not fully understood - and the raison d’etre for political strategists and pundits. Persuading people to support a particular candidate or party is an essential test of any political campaign.
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